About us
Vuoplug has been around as a brand for four years now. It was born in 2021 out of a passion for sneakers and streetwear.
Our goal is to provide the opportunity to buy sneakers at more affordable prices—reliably and easily from a online store. We started working toward this vision because a few years ago, there was no real alternative like this available in Finland. We’re truly grateful to everyone who has been part of our journey and growth.
Sustainability is also important to us. That’s why, in addition to brand-new products, we offer Finland’s widest selection of pre-owned streetwear items. We’ve also chosen our packaging materials with the environment in mind. For example, we avoid unnecessary plastic stickers and excess packaging. Every order comes with a Vuoplug authenticity card to verify the product's legitimacy.
We only sell 100% authentic products. Every item is carefully inspected before it goes up for sale. We perform the checks ourselves using years of experience, and we also invest thousands of euros each year into third-party authentication services.
Thank you for choosing us – it truly means a lot!
– The Vuoplug Team
2021
The Beginning of Vuoplug
Vuoplug was born out of years of passion for sneakers and a strong desire to build something of our own. The first year was spent doing small-scale sales through Instagram and resale platforms. During that time, we laid the foundation, explored the market, and developed our operations to prepare for future growth.
2021 marked the beginning of a journey that continues to grow stronger every day.
2022
The Direction Began to Take Shape
Sales were still happening mainly through Instagram, but the name Vuoplug gradually started to gain attention and meaning. Our network of contacts expanded, and our first regular customers began to form. Even back then, it was clear that something bigger was in the making.
2023
A Rise in Popularity
Our operations became more efficient, and development took a major leap forward. That year was a true turning point for us. We ran several major sales campaigns on Instagram and took part in physical events as well.
Up until this point, Vuoplug had been a small-scale operation—but by the end of the year, things became official: Vuoplug was registered as a limited company. The direction was clear—toward a more professional and growing brand.
2024
Our Best Year Yet
We finally launched our website and hosted our first-ever pop-up event during the summer. Over the course of the year, we experienced massive growth.
By the end of the year, we had become a significant player in the Finnish sneaker scene. Our community grew, and the trust in us strengthened even more.
Everything we achieved during the year deepened our gratitude for every single person who has been part of this journey.
2025
The Journey Continues
The year has started off strong. In early February, we hosted a joint pop-up event with 81Barber. The event received a lot of media attention and reminded us of the amazing community that has grown around Vuoplug. We’re truly grateful for that.
This year, we aim to continue our strong growth—and we hope that you will be part of the journey with us.
Warm regards,
The Vuoplug Team
Blogs
One of Europe’s Best Authenticity Checks
We have one of the most precise authenticity verification processes in Europe. All products sold in the Vuoplug online store are 100% genuine and original. Before any product goes on sale, it unde...
Read more
An environmentally friendly choice
♻️ We care deeply about ecology Sustainability and ecology are of paramount importance to us. That is why, in addition to new products, we also sell high-quality, carefully refurbished used prod...
Read more
Vuoplug and 81 Barber gathered a hundred-meter queue in Helsinki. On Saturday, February 1st, something extraordinary happened in Helsinki: hundreds of young men and women lined up for the gr...
Read more